Tuesday, October 24, 2006

On the road to elsewhere

This advertisement sits on the corner of Holden and Nicholson Street, Brunswick, Melbourne. It reads:

Simplify your life as Europeans do... Live well, embrace the richness of the exciting, well-serviced Nicholson Street community and reduce the clutter and burden of typical property ownership. Designed with a contemporary lifestyle in mind, these stylish apartments present comfortable, efficient function in a slick European environment. An oustanding opportunity for couples and singles who want to live or invest in this fabulous area.

An interesting exchange this. While it directs our gaze upwards, to the 'slick' and  'stylish' European manner, it actually resigns us to reduced living space.  While higher density might be desirable, is there a way of selling this without having us pretend that we are living at the opposite end of the planet?

1 comment:

David J said...

Wouldn't it be great if living close to our neigbours became an Australian way of life. Imagine if we focussed our developing communities instead of private castles.

I wonder if Australians are ready to embrace this concept. Maybe the European model is used because it is such an Un-Australian idea.